Driven by a love of storytelling, creativity, and emerging technology, I’ve spent the last 15+ years building breakthrough marketing campaigns for some of the most influential names in entertainment.

I led social and digital marketing at Netflix, ABC Television, Disney, and OWN, shaping how audiences engage with content at scale.

At ABC, I pioneered the Scandal live social TV strategy, blending talent, fandom, and narrative in real time.

At Netflix, I built the social blueprint for Originals, launching House of Cards, Orange Is The New Black, BoJack Horseman, Marvel series, and more, helping redefine streaming-era marketing.

In 2018, I launched Dark Artists, a creative agency that merges brand vision with audience instinct. I work directly with entertainment platforms, artists, and agencies, offering strategy, creative direction, and white-label solutions. From global campaigns to hands-on creative and strategic leadership, I bring a deep understanding of what moves culture.

My work has been honored by Cannes Lions, Clio, Promax, and the Shorty Awards.

I’m always partnering with innovative teams and exploring emerging technologies to rethink how we work, think, and create. If you’re building what’s next, let’s connect.