I’ve spent the last 15+ years building breakthrough marketing campaigns for some of the most influential names in entertainment.

I led social and digital marketing at Netflix, ABC Television, Disney, and OWN, shaping how audiences engage with content at scale. At ABC, I pioneered the Scandal live-tweeting strategy, blending talent, fandom, and narrative in real time. At Netflix, I built the social blueprint for Originals, launching House of Cards, Orange is the New Black, Marvel series, and more—helping redefine streaming-era marketing.

In 2018, I launched Dark Artists, a creative consultancy that merges brand vision with audience instinct. I work directly with entertainment platforms, artists, and agencies—offering strategy, creative direction, and white-label solutions. From global campaigns to hands-on creative leadership, I bring a deep understanding of what moves culture.

I’m currently partnering with future-forward agencies like Heads In The Sky, while also developing new frameworks that integrate emerging AI tools into brand, creative, and cultural workflows.

My work has been honored by Cannes Lions, Clio, Promax, and the Shorty Awards.