Driven by a love of storytelling, creativity, and emerging tech, I’ve spent the past 15+ years building breakthrough campaigns for some of the most influential brands in entertainment and culture.

At Netflix, I helped shape the global Originals playbook—launching House of Cards, Orange Is the New Black, BoJack Horseman, Marvel series, and more—defining the streaming-era approach to social and fan engagement.

At ABC, I pioneered the Scandal live social TV strategy, merging talent, fandom, and narrative in real time. Earlier roles at Disney and OWN taught me how to scale story with soul, and how to lead marketing teams through constant evolution.

In 2018, I founded Dark Artists, a creative studio and white-label growth partner for brands, agencies, and founders. We plug into existing teams to deliver strategic vision, cultural relevance, and high-performing creative, without ego or excess. Our clients range from major platforms and agencies to music artists and early-stage startups.

Today, I work as a fractional marketing leader and strategic advisor, helping emerging companies shape their business narrative, go-to-market systems, and creative direction from the inside out. I’m especially passionate about building modern brands that resonate emotionally and perform in the real world.

Honors include Cannes Lions, Clios, Promax, and Shorty Awards.

If you’re building what’s next, let’s connect.