I decode culture and architect the strategies that shape how audiences engage with entertainment, technology, and emerging platforms.

At Netflix, I helped invent the social playbook for streaming, launching House of Cards, Orange Is the New Black, BoJack Horseman, Marvel series, and global brand initiatives. At Disney/ABC, I turned Scandal into a social TV phenomenon, transforming Twitter into appointment viewing and driving the engagement blueprint brands still follow today.

What I learned: the most effective marketing doesn’t disrupt the experience—it becomes part of it. The key is understanding what people want before they do.

What I do now:

Through Dark Artists, I lead strategy and rapid-turnaround pitch development for agencies competing for premium entertainment and brand work. We deliver full creative proposals, concepts, and client-ready decks—often in under 72 hours. We also plug in custom-built teams to support execution or expand capabilities when internal resources are maxed out. Sometimes we lead the room. Sometimes we disappear into your team.

If your agency or brand needs quick, senior-level support, get in touch.

As a fractional CMO, I work with early-stage companies at the intersection of culture, entertainment, and tech, helping them translate vision into traction.

I also advise producers, writers, and directors on strategic positioning, audience development, and navigating an evolving industry.

Most recently, building on my longtime obsession with fandoms, I developed the Fan Signal Report—a custom-built report powered by my own proprietary tools and methodology. It decodes fan behavior, emotional patterns, and cultural signals across platforms. The result is a strategic lens that complements traditional analytics and informs both creative and business decisions. Now offering as a standalone for select clients.

Awards include Cannes Lions, Clios, Promax, and Shorty Awards.

If you’re building what’s next, drop me a message.

Would love to connect.