About

I help brands, agencies, founders, and creative leaders solve high-level marketing and creative challenges.

My work sits at the intersection of strategy, culture, entertainment, and creative direction. I’m brought in when a brand needs sharper positioning, a stronger campaign platform, a clearer audience strategy, or a senior strategic partner who can turn complexity into a compelling way forward.

Before founding Dark Artists, I led marketing strategy across entertainment, media, and culture, including senior roles at Netflix, Disney, ABC, and OWN. At Netflix, I helped shape the social playbook for streaming through early original series and global brand campaigns. At Disney/ABC, I was at the forefront of social TV, helping turn Scandal into a cultural phenomenon through live social media activations and multi-screen storytelling.

Today, through Dark Artists, I advise brands, agencies, founders, artists, and creative teams on campaign architecture, brand narrative, audience intelligence, social strategy, cultural positioning, and go-to-market planning.

My sweet spot is the messy middle: the moment when there are too many ideas, too many stakeholders, too much noise, or too much potential, and someone needs to bring shape, clarity, and conviction.

I work across entertainment, beauty, wellness, technology, consumer brands, talent, and creative agencies, bringing together executive-level strategy, cultural fluency, and creative instinct.

At the heart of my work is a simple belief: the best marketing does more than get attention. It creates meaning, momentum, and desire.

If you’re working on something with real potential and need help shaping what it is, what it means, or how it moves, get in touch.